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January 20, 2024
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When you hit the road, all you want to do is avoid heavy traffic and reach your destination quickly and safely. Traffic, in this case, refers to all the vehicles that are on a route at a specific time. On the other hand, a website’s traffic refers to the number of web users who visit a website during a defined time period. The website traffic of a website depends on several factors, including the website’s purpose, quality of content, user engagement, and efforts in digital marketing. It is every website’s goal to have heavy website traffic, as it is a significant measure to determine the success of any website.
So, how exactly is any blog website’s traffic measured? Website traffic is commonly measured by calculating the number of visits, also known as ‘sessions.’ For example, a patient visiting a hospital website for an appointment typically launches a session on the homepage. From here, they are most likely to navigate and reach the Appointments page to book their appointment online. Here, the patient is a part of the web traffic of both the homepage and the appointment page.
Why is Traffic Important for a Blog Website?
Besides being an important indicator of the effectiveness of any blog website’s campaign, website traffic is also important for the following reasons:
Website traffic guarantees conversions: It doesn’t matter what product or service your blog is promoting; if you have engaging content with an active voice, your website will gradually attract more visitors. And the higher the volume of visitors, the higher the chance of your promoted products and services to sell.
If your website and the products you offer satisfy the consumers, you earn their loyalty, and in turn, your website will probably get repeat visits. You can use this opportunity to remind them about your latest products and motivate them to send a new order.
Helps develop your brand’s online reputation: Any website with frequent visits and repeat visits is more trustworthy and reliable for prospective clients, partners, and other stakeholders. These numbers build your brand’s reputation on the web and affirm clients of its popularity amongst existing customers.
Search engine optimization is an important tool of digital marketing. With that stated, it is noteworthy to know that website traffic reflects the popularity of a website. Therefore, website traffic plays a significant role in determining where your website appears in search engine results.
What are Some Ways to Increase Traffic to a Blog Website?
So, with painstaking efforts, you have managed to create a nice and catchy blog website. But when and how will the visitors start coming in? A slow and inconsistent increase in website traffic can be quite frustrating and demotivating. To achieve a valuable and consistent in-flow of website traffic, try the following proven methods:
Trending Topics
Write about stuff that is most searched and always searched for on search engines. You can also refer to these as trending topics whose buzz never dies away. Say you’re blogging about makeup and beauty. It would make more sense to blog about the latest beauty products or popular tested makeup hacks since these topics are popularly searched for by women. Instead, if you blog about interesting but short-lived topics, you may not get a consistent flow of traffic.
Finding the right topics can be challenging but not impossible. Using free keyword generator tools, you can enter a relevant keyword and study the questions that are asked about that keyword on search engines. You can then build a content creation strategy and form a list of topics that you can blog about.
Understand Reader’s Search Intent
Understanding a reader’s search intent and producing blogs that respond accurately to that. Merely blogging about a topic that answers a search query isn’t enough to retain visitors. Your blogs should be engaging and to the point and have good quality content that aligns with the search intent.
Get a Good Hold of the Idea While Planning Content
Content can be classified by type, format, and angle. Depending upon the topic, the most ranked content’s type of format, type, and angle vary. Blogs can be in the form of posts, images, and videos. When it comes to the style of post format, it could be a how-to article, listing, news article, or review. The content angle is specific to the topic and usually refers to the main focus of the piece. To help you understand better, let’s take an example. For instance, if one searches for ‘recipe of red sauce pasta,’ the search engine results first display recipes posted as blog posts on popular food blogs.
Here, the content type is post, the format is a recipe guide, and the content angle is ‘how-to-make’ red sauce pasta. On the other hand, if one searches for ‘how to lose weight using aerobics,’ one would view popular video tutorials. Therefore, it is extremely important to optimize your content as per search engines to improve your blog’s visibility.
Internal Links
Use internal links to promote the visibility of important posts. Here, you create internal links to popular and relevant web pages in your blog post. This is a cool and easy tactic to improve search engine rankings.
Use Backlinks
This technique is very useful and essential to search engine optimization. There is a directly proportional relationship between backlinks and organic traffic. So, how do backlinks work? While creating new blog posts, try looking for opportunities to include links to previously published blog posts. There are several tools online that can help you search for these opportunities and create backlinks.
Social Media Platforms
Promote your website on social media platforms. This is a fail-safe and efficient strategy to see an increase in your website traffic. You can do so by joining relevant groups that may be interested in your blog. Before joining any group, make sure that you analyze its topics of discussion, the interests of group members, and the popularity of the group. If you find that it has your target audience and discusses topics that are relevant to your blog, you can start sharing links to your blog posts.
Implementing Tactics to Increase Traffic
To drive heavy website traffic to your blog website, you need to possess a skill set that consists of both creativity and logic. You need to know how to craft creative content and put it out there on the web by implementing tactics to increase traffic. Below are some of the proven methods that can be implemented to increase traffic:
- Write compelling headlines that attract browsers and motivate them to click the link.
- Work with long-form content, as it is known to rank your website better than short-form content.
- Organize your content into lists, as posts with lists are the most popular on the web and are shared more often. They work better at user engagement as they have better readability.
- Schedule your posts at an even frequency to win your reader’s trust and become a reliable source of information. You can use software like Trello or even a simple Excel spreadsheet to create and manage your editorial calendar.
- As influencers are a key element of any digital marketing campaign, realize this and create content that is shareable by influencers. Depending upon your topic, first, analyze the most relevant influencers who may be interested in the theme. Create content that aligns with this theme and put it out there in front of the influencer for collaboration. Most influencers provide their business contact details for those interested in collaborating with or promoting their brand.
- Perform extensive email marketing of your blog posts and send promotional emails to those who have subscribed to your posts. This is a great way to remind visitors of your blog and gather repeat visits from them.
- Promote your content by submitting it to Content Aggregator sites such as Reddit, Digg, and del.icio.us. Content aggregator sites display content from various sources on their website and segregate it by category. Whenever a user searches for information on a topic, the most relevant and popular pieces of content are returned as results.
Measuring the Results of Your Traffic-Increasing Efforts
To know that your traffic-increasing efforts are on the right track, it is always important to measure the results or key performance indicators of the initiative. Here are some ways you can measure these results:
- After you use the headline analyzer to create compelling headlines, you can measure the number of clicks your website gets on search engines.
- Measure the number of views your long-form content gets in comparison to short-form content. You will be surprised to see that long-form content leads the game.
- Find out the increase in the number of email subscribers and website traffic after you have done a few rounds of email marketing. You can also measure the volume of returning visitors to your website. This is important to find out the effectiveness of your email marketing campaign.
- Analyze the conversion rate of your site visitors. The conversion rate can be calculated by finding out the percentage of visitors who make a purchase on your website. This is a good indicator of how impactful your website’s content is, as well as points to the effectiveness of the promotion plan.
- Measure and study the website traffic of different types of content on your website. This can help you understand what type of content resonates with your audience. This can guide your content creation strategy and help you create meaningful, engaging content.
- Understand the different sources of traffic, such as search engines, content aggregator websites, or social media. When you understand the volume of traffic each gets to your website, you can accordingly position your content on these sources.
Continued Ways to Increase Traffic
Some of the traffic-boosting strategies are one-time or occasional actions such as email marketing or social media ads. However, some ways should be consistently practiced to ensure that your website traffic increases at a healthy rate. These include:
- Creation of meaningful and engaging content that resonates with the audience.
- Optimizing content as per the latest SEO techniques to ensure your website ranks higher on search engine results.
- Encourage your website visitors to share your content on their social media handles. This doesn’t require any investment but can be very helpful in gaining new visitors.
- Always measure the outcome of your marketing campaigns to know where you stand. This offers you a scope for improvement and guides you to plan your next marketing campaign effectively.
- Find your target audience and align your content with that.
Key Takeaways
While creating a website is fairly easy, it is not that easy to gain consistent and organic traffic. However, with the right marketing and content creation initiatives, you can achieve an increase in your website traffic. Website traffic is a crucial measure of the effectiveness of a website’s content and is important to grow your blog/business website. Implement the C.O.M.A. to unleash your website’s potential and increase traffic.
- Create meaningful content for the right audience.
- Optimize your content to rank your website well on search engines.
- Marketing your content on social media and emails.
- Analyze your website metrics to measure your initiatives.
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