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2023's 7 Best Free Apps For Social Media Marketing


In 2023, social media marketing will remain an integral part of any successful digital marketing campaign. Businesses have a tremendous opportunity to reach out to their target audience through social media platforms, with billions of people using them every day. Creating captivating content and managing social media accounts can be overwhelming, however. As social media marketing continues to evolve, there are several free tools that can simplify and enhance your efforts. In this post, we’ll explore 7 of the best free social media marketing applications in 2023 to understand their features, advantages, and how to maximize their effectiveness.

7 Best Free Apps For Social Media Marketing


As one of the top free social media marketing tools, Hootsuite offers a comprehensive range of features to enhance your online presence. As a leading social media management tool, it provides a streamlined solution to enhance your online presence. Hootsuite is compatible with Facebook, Twitter, Instagram, LinkedIn, and YouTube social networks. Using Hootsuite, individuals and businesses can schedule posts, monitor conversations, and engage with their audiences, all within one centralized dashboard.

With this powerful Tool, organizations can easily manage multiple social media channels while maintaining a consistent presence across different networks. In order to connect effectively with their target audience and drive impactful results, users can use Hootsuite to optimize their social media administration efforts.

Benefits and Features of Hootsuite:

  • Schedule posts effortlessly across multiple social media platforms, allowing you to plan and organize your content in advance.
  • Engage in real-time with social media conversations and discussions, enabling you to actively participate and connect with your audience.
  • Gain valuable insights into the performance of your social media campaigns by utilizing the powerful analytics tools provided by Hootsuite. These performance indicators will help you evaluate the effectiveness of your social media strategies.
  • Streamline teamwork and enhance productivity by collaborating with your team members within the Hootsuite platform. Assign tasks, coordinate efforts, and manage processes efficiently to maximize your social media impact.
  • Access a comprehensive range of social media analytics and reporting options, empowering you to make data-driven decisions. Hootsuite offers a wealth of information and metrics to measure social media success.
  • Seamlessly integrate Hootsuite with other tools and applications to maximize workflow efficiency. Connect with your favourite apps and enhance productivity by leveraging Hootsuite’s extensive integration capabilities.


Canva, an intuitive graphic design application, empowers users to create visually captivating content effortlessly, even without extensive design expertise. Moreover, it stands as one of the finest free apps for social media marketing. With its extensive collection of designs, images, fonts, and customizable features, Canva emerges as a favored tool among social media marketers aiming to enhance their visual assets.

Benefits and Features of Canva: 

  • Canva provides access to many templates designed specifically for social media platforms.
  • Users can customize their postings by incorporating text, graphics, and branding elements, creating unique and captivating content.
  • A wide range of free and paid stock images, drawings, and icons are available on the platform.
  • Collaboration tools enable seamless teamwork and client collaboration on design projects.
  • Pre-sized templates ensure optimal graphics for various social media channels.
  • Canva allows users to create branded templates for consistent and cohesive social media branding.


Buffer ranks among the top free apps for social media marketing, known for its exceptional features. This robust application facilitates social media scheduling and management, empowering users to effortlessly plan and publish content across various social media networks. By streamlining the process of maintaining a consistent posting schedule, Buffer saves valuable time and provides crucial data to evaluate the effectiveness of social media campaigns.

Benefits and Features of Buffer: 

  • Schedule posts in advance across multiple social media networks.
  • Maximize reach and interaction by customizing posting schedules for each site.
  • Collaborate with team members on content creation, production, and evaluation for social media.
  • Monitor post performance, engagement metrics, and audience activity with analytics and insights.
  • Respond to social media comments and discussions within the Buffer platform.
  • Utilize other tools and apps to improve workflow and boost productivity.


Later is not just an ordinary app, but a specialized tool created exclusively for scheduling and managing Instagram posts. It serves as a comprehensive solution, equipped with diverse capabilities that greatly simplify the entire process of planning, organizing, and ultimately posting content on this immensely popular social networking site.

With Later, users access many features designed to optimize their Instagram experience. The app empowers individuals, businesses, and influencers by providing the tools to manage their content strategy effectively. Leveraging Later’s powerful scheduling functionality allows users to plan and arrange their posts in advance, ensuring a consistent and well-timed presence on their Instagram profiles.

Benefits and Features of Later:

  • Later offers a visual content calendar for organizing and planning Instagram posts.
  • Schedule posts to be automatically published on specific days and times.
  • Collaborate effectively with team members to produce and evaluate Instagram content.
  • buzzsumo

    Buzzsumo is a powerful tool for content discovery and social media monitoring. It helps you identify content that resonates with your target audience by analyzing popular topics and trends. You can use this information to create highly shareable content that drives engagement and generates social media buzz. Additionally, Buzzsumo allows you to monitor mentions and track the performance of your competitors, giving you valuable insights for staying ahead in your industry.

    Benefits and Features of Buzzsumo

    • Buzzsumo allows users to track the performance of their content and gain valuable marketing insights.
    • With Buzzsumo’s influencer identification feature, marketers can identify and engage with influential personalities.
    • Through Buzzsumo’s real-time content discovery feature, users can stay on top of trending topics and popular content on social media.
    • The Buzzsumo competitor analysis tool allows marketers to identify the top-performing content of their competitors and develop strategies to surpass them.
    • Buzzsumo’s content alerts inform users about brand mentions across various social media platforms.


    SocialPilot is a versatile social media management tool that allows you to efficiently schedule and publish content across multiple platforms. With its intuitive interface, you can easily plan and organize your social media campaigns in advance. Additionally, SocialPilot offers comprehensive analytics to track your performance, enabling you to refine your strategies for better results. Take advantage of its team collaboration features to streamline your workflow and improve productivity.

    Benefits and Features of SocialPilot

    • The user-friendly interface of SocialPilot makes managing social media marketing easy for businesses.
    • Using SocialPilot, you can schedule and automate your social media posts.
    • Using the platform, you can track the performance of your social media campaigns with comprehensive analytics.
    • Facebook, Twitter, LinkedIn, Instagram, and more are all supported by SocialPilot, giving you a wide reach for your marketing campaign.
    • A free plan with essential features makes SocialPilot an ideal choice for businesses with limited budgets.


    Bitly is an URL shortening and link management service that empowers users to generate shortened, customizable, and trackable connections. It provides valuable insights into link performance, enhances social media marketing efforts for organizations, and boosts user experience by evaluating link engagement.

    Benefits and features of Bitly

    • Bitly shortens lengthy URLs into shareable connections.
    • It allows the customization of shortened URLs to align with your brand.
    • Bitly tracks click-through rates and provides statistics on link engagement and audience behaviour.
    • It helps gain insights into the effectiveness of social media efforts and adjust methods accordingly.
    • Link performance can be monitored in real-time, enabling content adjustments based on user involvement.
    • Bitly enables branded shortened links, maintaining a professional and streamlined image.


    In the ever-evolving landscape of social media marketing, leveraging the right tools is essential to boost your success. The 7 free apps discussed in this article – SocialPilot, Canva, Hootsuite, Buffer, Bitly, Later and Buzzsumo – offer valuable features and advantages to enhance social media marketing efforts in 2023. By utilizing these tools effectively, you can streamline your workflow, create compelling content, and engage with your target audience more effectively, ultimately driving better results for your business.

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